Sponsor a DailyDriven event
Put your brand in front of thousands of automotive enthusiasts across Hampshire, Surrey and the South of England.
DailyDriven Events runs the Hampshire and Surrey automotive calendar. Six events in 2026 across Southampton, Fareham, Farnborough, Hook, and the New Forest. Supercars, classics, customs, motorbikes, and the kind of audience your brand needs to be in front of. We were named Best Automotive Event Organiser 2025 by Corporate Vision’s Small Business Awards.
Who you reach
The DailyDriven audience is high-intent, high-disposable-income, and concentrated in the South of England automotive corridor. Across our 2025 events:
608 ticket purchases across six events. 175 at Motors & Moorings, 158 at Harbour & Horsepower.
362 unique attendees, with a 40% repeat-attendance rate. The community comes back.
Combined social media reach via @dailydrivenbrit on Instagram and Facebook. Active enthusiast audience that engages, comments, and shares.
Coverage area: Hampshire, Surrey, West Sussex, Berkshire, Dorset border. Visitors travel from Bournemouth to London to attend.
Vehicle profile in attendance: supercars (Ferrari, Lamborghini, McLaren, Porsche GT), modern performance (M-cars, AMG, RS, GT-R, Type R), classics, modified, Americana, custom builds, motorbikes.
2026 events open for sponsorship
Hampshire Festival of Motoring 2026 — Father’s Day weekend, Southampton FC Stadium. The flagship.
Harbour & Horsepower at the Harbour Hotel Southampton. Premium evening rooftop format.
Motors & Moorings at Swanwick Marina. Sunday morning waterside meet.
Cars & Cuppas series across Group 1 BMW Farnborough (May), Barnsgrove (June and August), Amigo Customs Fareham (Amigo Fiesta, July).
Plus invited drives, photoshoots, and content collaborations throughout the year.
Sponsorship tiers
Title sponsor — from £5,000 per event
Event named “[Your brand] presents [Event Name]”.
Headline branding across all event collateral, on-site signage, social posts, email campaigns, and post-event content.
Premium activation space: 6m × 6m branded zone, marquee or trailer welcomed.
Access to attendee data list (consenting opt-ins only).
Logo on dailydrivenevents.com event page and homepage event tile.
Up to 10 brand-team passes.
Speaking slot or live activation in the event programme.
Post-event report: attendance, demographic split, social impressions, mentions.
Event sponsor — from £2,000 per event
Branding across event collateral, signage, and social mentions.
Activation space: 4m × 4m.
Logo on event page.
Up to 6 brand-team passes.
Mention in pre-event email and post-event recap.
Category partner — from £750 per event
Category-specific branding (e.g. “Best in Show presented by [Brand]”, “Drift Demo sponsored by [Brand]”).
Trade stand 3m × 3m.
Logo on event page.
Up to 4 brand-team passes.
Trade stand — from £350 per event
Pitch space 3m × 3m.
Listed in event programme.
Up to 2 brand-team passes.
See /exhibit for full trade stand details.
Custom activations we’ve built
Test drive zones for dealer partners.
Branded hospitality marquees.
Live demos: dyno runs, drift demonstrations, custom build reveals.
Competition sponsorship: Show & Shine, Best in Class, People’s Choice.
Photography and content packages with the DailyDriven creative team.
Multi-event annual partnerships (15-20% saving over per-event pricing).
Past sponsors and partners
Harwoods Group (Cars in the Square 2024 sponsor).
Group 1 BMW Farnborough (2026 venue partner).
Amigo Customs (event co-host).
Harbour Hotel Southampton (Harbour & Horsepower venue).
Swanwick Marina (Motors & Moorings venue).
Southampton FC (Hampshire Festival of Motoring venue).
Hampshire & Isle of Wight Air Ambulance (charity partner).
Caffeine & Machine.
Partridge MINI.
Sponsor FAQ
How quickly do I need to commit?
Most flagship events sell sponsor positions 3-6 months ahead. Cars & Cuppas and smaller meets we can usually fit in within 4 weeks.
Can I sponsor multiple events?
Yes, and we’d prefer it. Multi-event partnerships save 15-20% on per-event pricing and let us build a deeper narrative for your brand across the year.
Do you offer exclusivity?
Title sponsor tier includes category exclusivity. We won’t put a competitor brand in the same activation zone or programme slot.
What’s the typical lead time on creative?
Two weeks from confirmed brief to print-ready signage. We can move faster for digital-only campaigns.
How do you measure success?
Post-event reports cover attendance, demographic split, social impressions, content shares, and any direct enquiries we trace back to your activation.
Get in touch
Sponsorship enquiries: jay@dailydrivenevents.com (or info@dailydrivenevents.com).
We’ll come back within one working day with a tailored proposal.